John Dietz wasn’t destined to have the same success that his father, Robert Dietz, and brother, Frederick Dietz had running the R.E. Dietz lantern company. Although R.E. Dietz would continue growing until 1923, the Great Depression would eventually bring the company to its knees.
His son, Robert E Dietz II, was described as the only hope that, “Our family name Dietz will (be) perpetuated.” But, John’s brother, Frederick said of Robert, “Owing to his nervous temperament he could not stand the strain of office confinement and was obliged to temporarily seek outdoor life.” It seems that whether or not the R.E. Dietz company would continue to be led by a member of the Dietz family in the future was in question. Robert II eventually left Dietz and moved to New Mexico, where he took up farming. Continue reading
Fred Dietz, the second generation leader of the R.E. Dietz lantern company
In 1894, after more than 50 years at the helm of the RE Dietz company he started, Robert Dietz retired at the age of 76. He left his son, Frederick (now 45) in charge.
Frederick was just as innovative as his father. He registered 25 new patents for lantern design. He also applied his skills to marketing. He designed a unique Dietz logo, obtained trademarks and upgraded company catalogs. He set up a sales organization, and even hired a salesperson to circumnavigate the globe, marketing their lanterns in India, Japan and (foreshadowing the company’s future) China. A book published by RE Dietz in 1913 (and, admittedly, co-authored by Frederick himself), says, “There is no one living who has greater knowledge of the birth and growth of the lantern industry.” Continue reading
Robert E Dietz at about the time he founded R.E. Dietz
On a warm summer day 171 years ago, a young man named Robert Edwin Dietz gave up his job at a hardware store in New York to buy a struggling lamp company. He had been experimenting with lamps since he was a teenager, trying to figure out how to make them brighter. Now, at the ripe old age of 22, he was ready to put his ideas into practice. He was a true entrepreneur with a dream and the guts to pursue it.
By the end of his first year in business, he had saved up $600 (about $14,000 in today’s dollars). By the end of the second year, he decided he was busy enough to take on a partner, his older brother William. In 1845, their fledgling company made the jump from simple candle lanterns to more complicated lanterns that burned sperm whale oil.